One of the eight topics
E-commerce and marketplaces,explained.
Everything we publish about selling online once it stops being a storefront question: account prices, subscriptions, and more than one seller.
The questions that arrive after the first store is running and the second kind of customer shows up.
Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.
HUREAL / Material studies
Published on this topic
Everything filed undere-commerce and marketplaces.
The scope of this index
What is filed here,and what is filed elsewhere.
Questions this index answers
- What changes when the same product has a different price for a trade account, and what that does to everything downstream of the cart.
- What a subscription actually costs to run, past the billing screen, in failed payments, changes of mind and support.
- When a marketplace is a business model, and when it is an expensive way to have two kinds of customer instead of one.
- What a platform migration moves, what it breaks, and what it quietly leaves behind on the old system.
Questions that live on another index
- The site the store sits inside: Websites and Platforms.
- Stock, pricing and the systems behind the catalogue: Integrations and Data.
- What happens after launch day: Care and Optimization.
A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.
Where to go next
Three pagesnext to this one.
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E-commerce and Marketplaces
The service page this index belongs to: B2B pricing, subscriptions, marketplaces, and what each one adds to a build. Read that first if you are deciding rather than reading.
E-commerce and Marketplaces -
Integrations and Data
A store is only as honest as the stock number behind it. Most of the questions that look like commerce questions turn out to be about the system that holds the real figure.
Integrations and Data -
Websites and Platforms
The store is a room in a building. What the rest of the building has to do, and whether it is doing it, is filed one index over.
Websites and Platforms
Two doors
Two ways to start.Both end with a document you own.
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For when you know you are building something, or you know which process is costing you. A discovery call with the people who own the outcome. Afterwards you get a written proposal: a scope, a price, and a timeline you can sign or walk away from.
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For when you want the evidence before the decision. We look at what you have against the job you want it to do, and give you a prioritised plan with the arithmetic attached. The document is yours either way.
Request a performance auditKnow what you are building? Book a discovery call. Not sure where the problem is? Request the audit. If neither is right for you, we will say so, and tell you what is.
Not ready for either? The demonstration runs in this browser and answers the questions a buyer asks in the first ten minutes of a call. No form and no booking.
Hear it work
Software you own from day one.
HUREAL / Material studies