One of the eight topics
Websites and platforms,explained.
Everything we publish about the public face of a company, and about the system behind it that catches what the site brings in.
The questions that come up when a company is deciding whether to rebuild, replatform, or leave it alone for another year.
Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.
HUREAL / Material studies
Published on this topic
Everything filed underwebsites and platforms.
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Websites and Platforms
What actually moves the price of a build
Sixteen factors in four tiers, ranked by how much each one moves a number, with the mechanism written next to the rank.
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Websites and Platforms
What Canadian law requires of a website
Accessibility law, federal privacy law, Quebec's Law 25, Quebec's language law and the anti-spam law, statute by statute, with the section numbers, and what each one changes in a build.
The scope of this index
What is filed here,and what is filed elsewhere.
Questions this index answers
- What actually drives the price of a build, and which of those drivers a buyer controls before the first meeting.
- What a redesign changes and what it does not, including the cases where the pages were never the problem.
- Publishing in more than one language properly, from authoring to layout to the parts that belong to your counsel.
- What a content platform has to do once more than one person is publishing into it and nobody owns the calendar.
Questions that live on another index
- Selling from the site: E-commerce and Marketplaces.
- Being found and being cited: Search and AI Visibility.
- What happens after launch day: Care and Optimization.
A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.
Where to go next
Three pagesnext to this one.
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Websites and Platforms
The service page this index belongs to: what is included, who it is not for, what it connects to, and what you end up with. Read that first if you are deciding rather than reading.
Websites and Platforms -
Search and AI Visibility
A site nobody finds is a different problem from a site nobody believes. The second one is usually the cheaper fix, and it is the one this index is mostly about.
Search and AI Visibility -
Care and Optimization
Most of what a website is worth is decided in the year after it launches rather than in the month it was built, and that year has its own index.
Care and Optimization
Two doors
Two ways to start.Both end with a document you own.
Book a discovery call
For when you know you are building something, or you know which process is costing you. A discovery call with the people who own the outcome. Afterwards you get a written proposal: a scope, a price, and a timeline you can sign or walk away from.
Book a discovery callRequest a performance audit
For when you want the evidence before the decision. We look at what you have against the job you want it to do, and give you a prioritised plan with the arithmetic attached. The document is yours either way.
Request a performance auditKnow what you are building? Book a discovery call. Not sure where the problem is? Request the audit. If neither is right for you, we will say so, and tell you what is.
Not ready for either? The demonstration runs in this browser and answers the questions a buyer asks in the first ten minutes of a call. No form and no booking.
Hear it work
Software you own from day one.
HUREAL / Material studies