A material study photographed in bright daylight. A broad fan of closely spaced turquoise glass fins gathers at a single point low on the right of the frame and splays open upward and to the left, each fin catching the light at a slightly different angle, a pearl silver ribbon along the outermost one. The left of the frame is empty pale mint.
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One of the eight topics

Search and AI visibility,explained.

Everything we publish about being found by a search engine and being cited by an assistant, which are now two different jobs with two different answers.

Every number here carries the date it was measured, because almost nothing in this subject stays true for a year.

Read the Search and AI Visibility page See all eight topics

Deciding whether to build something? The service page is the one to read. Reading around the subject? Stay here.

HUREAL / Material studies

Published on this topic

Everything filed undersearch and AI visibility.

The scope of this index

What is filed here,and what is filed elsewhere.

Questions this index answers

  • What actually changed when assistants started answering the question instead of listing places to find the answer.
  • How a claim gets cited, and why most pages are structurally uncitable no matter how good the writing is.
  • What can be measured about visibility inside an assistant, and, more usefully, what cannot.
  • Which of the old rules still hold, each one with the evidence that it does or does not, rather than with an opinion.

Questions that live on another index

A post sits under exactly one topic. Nothing is cross filed, because a piece that appears in three places is a piece nobody can find a second time.

Where to go next

Three pagesnext to this one.

Two doors

Two ways to start.Both end with a document you own.

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A material study photographed in bright daylight. A tall fan of clear turquoise glass fins rises on the right of the frame with a polished pearl silver ribbon curving through it, standing in a shallow film of still water. The left of the frame is empty pale mint.

Software you own from day one.

HUREAL / Material studies